Helen Doron, Founder and CEO of Helen Doron Educational Group, visited Shanghai recently to reaffirm the company’s commitment to the China market by outlining an aggressive expansion plan. Six new learning centres are slated to open by March 2013; the company will also expand and diversify its local operational management team to support the company’s growing portfolio of learning centres.
With the vision of providing excellent English education to young learners in China, Helen Doron currently operates a total of 12 learning centres across China, and its programmes have benefited over 10,000 Chinese children. Opening centres in Shanghai, Hangzhou, Ningbo, and Qingdao allows even more children and their parents to experience Helen Doron English’s fun and stress-free English learning method, which is known the world over for the high level of English skills its pupils achieve. The six new openings in March will make a total of 18 learning centres in nine cities throughout China.
“Parents in China are increasingly aware of their children’s need to learn English from an early age,” said Helen Doron during a press briefing in Shanghai. “The opening of these six new learning centres is a strong testament to the growing demand for our innovative learning methodology, enjoyable programmes, and quality educational materials. We are very pleased to play a role in advancing Chinese children’s English standards, building their confidence, self-esteem, and cognitive aptitude.”
The company also announced aggressive plans to strengthen business expansion in China by boosting marketing efforts, offering localized training to Master Franchisees and setting up a head-office in China. In order to keep pace with growth, Helen Doron appointed a national coordinator to oversee all business related activities. The company also hired local marketing and public relations personnel to further increase brand awareness.
Helen Doron remarked, “We have made a strong commitment to the Chinese market. The establishment of a local marketing and communications team, training, and a head-office demonstrates our determination to effectively promote Helen Doron English in China. Currently, China represents only 4% of the total revenue of Helen Doron. With a successful franchise model adapted for the Chinese market, we aim to triple the revenue of China in the next three years. We are now looking into opportunities to tap into other major cities such as Beijing, Chengdu, and Guangzhou.”
Thanks to its versatile franchise model, Helen Doron English is now recognised as a global leader in the Early English learning field. Support is at the heart of the Helen Doron franchise model, where franchisees benefit from the company’s 28 years of perfectionism and dedication – from materials and training development to a sophisticated and user-friendly information management system.
All franchisee candidates are carefully evaluated. Only the most suitable, with both secure financial resources and an affinity to bettering the lives of their community’s children, are granted master franchise licenses. Claire Jiang, Helen Doron’s Shanghai Master Franchisor is one of these successful examples; she will be operating five learning centres by March. “With Helen Doron’s recent increase of investments in China, this is a great entrepreneurial opportunity. Parents and children are impressed with Helen Doron’s best-in-class mother tongue methodology; our centres boast an 85% retention rate. Helen Doron offers all-round support to franchisees, from business training to providing marketing and promotional tools. Helen Doron is a trusted company that you can join hands with!” comments Claire.
Helen Doron English has more than 700 learning centres around the world, where about one million children from three months to 19 years have learnt English using the exclusive method developed by the pioneering linguist and educator, Helen Doron. The methodology is based on repetitive hearing and a fun-filled environment as the foundation for learning a second language, mimicking the way babies learn their mother tongue.